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Emax is the fastest growing electronic retail chain in the Middle East and an integral part of the USD 2.5 billion Landmark Group – the iconic retail chain that houses successful concepts like Baby shop, Shoe-mart, Home Centre, Splash, Lifestyle and Max. Emax offers its customers the widest spectrum of products ranging from audio video, appliances, mobile phones, photography, gaming, IT, CD/DVD, lighting, fitness equipments, toys, baby care and all related accessories. Emax is a vertically integrated full service electronic company. It already has established presence in:
• Service centers
• Projects and
Emax store layout, ensures technology convergence. The ambience is vibrant, youthful, tech-savvy and lifestyle; Emax electronic stores are clearly distinguished by the following:
• Complete solutions rather than just products
• Grouping by lifestyle
• Touch and Feel
• Unparalleled range and
• Deals for everybody
Emax pioneered the Big Box concept in the Middle East with the largest electronics store in the Middle East at Sharjah UAE, with a sprawling three level electronic store of 135,000 sq. ft. It also firmly set its foot in Saudi, with a Big Box at Bawadi Jeddah. Emax also recently launched its first store in Dubai at the newly opened Oasis Centre the flagship mall of Land Mark Group.
The state of the art store is also the largest electronics destination in Dubai spread across 115,000 sq. ft. offering over 100,000 pdts and more than 300 brands across 17 categories.
The Emax is firmly set for dominate the GCC electronic Retail with an aggressive road map. From the current 9 the Emax presence will expand to a total of 33 outlets, covering over 2.2 million sq. ft and touching a turnover of AED 2.2 billion by 2010. Emax also has plans of entering into India, Egypt and Far East.