The launch of Alfardan Automobiles in 1996 combined a passion for the motor car with the passion for business. Together they have proved irresistible and with the driving force of divisional president Omar Alfardan at the forefront, no attention to detail has been overlooked in the pursuit of excellence. Synergy between great brands should never be underestimated. Success swiftly bred success as the other prestigious marques sought the Alfardan Umbrella, and business captured huge local market share due to attention to customer care and satisfaction. These brands include Rolls Royce, BMW, Land Rover, Ferrari, Maserati and Mini. High specification vehicles are driven customers who know the best and it is that unique reputation for quality that brings them back to Alfardan.